Crossroads Downtown Partnership and InnerDigital, LLC, Launch Digital Marketing Program
New campaign aims to draw community, tourism to downtown Morristown
MORRISTOWN, TENNESSEE, FEBRUARY 27, 2016 – The Crossroads Downtown Partnership (CDP) and InnerDigital, LLC, have announced the launch of a new digital marketing program that aims to draw the Lakeway area community and tourist to downtown Morristown.
InnerDigital, LLC, a leading local digital media company with 32+ years of combined industry experience, is partnering with the CDP to develop a brand new digital initiative that will attract new audiences to the Morristown downtown district. The new “Downtown Morristown” brand will soon be seen across mobile apps, social media, virtual tours, in-store marketing posters and other materials, videos, and website business directories. It’s a relevant way for both area residents and tourists to discover everything Historic downtown provides.
CDP and InnerDigital, LLC, have unveiled a Downtown Morristown app that will offer exclusive downtown coupons, photos, social media integration, an event calendar, a food ordering service, push notifications, and more.
As part of the Downtown Morristown digital marketing campaign, certified Google Street View Tour Provider InnerDigital, LLC, will produce high-definition 360-degree virtual tours of each participating downtown area business and publish them across Google. A Downtown Morristown business directory website will also be launched, offering community residents and tourists a one-stop hub for finding local businesses.
According to Barbara Garrow, CDP Director, “We’re look forward to working with InnerDigital in providing tourists and the local community more ways to stay connected with all that Downtown has to offer!”
Jonathan Price, President at InnerDigital, LLC, said, “Morristown is a special place to me as I grew up off Economy drive. I can’t wait to see how this program helps in the promotion of Downtown Morristown locally and abroad. It’s been a pleasure to work with Barbara Garrow, the CDP Board of Directors and all the downtown business owners!”
More information can be found at http://www.downtownmorristown.city
About Crossroads Downtown Partnership
The Crossroads Downtown Partnership is a community organization focused on preserving and nurturing the heart of Morristown, Tennessee, for generations to come. The Crossroads Downtown Partnership implements the Tennessee Main Street Program for the Morristown downtown district.
About InnerDigital, LLC
InnerDigital, LLC, founded in 2008, delivers full-scale digital media and marketing solutions, including web development, film production, virtual tours, internet marketing, mobile apps, SMS, and more.
Jonathan Price, President